About Me

I am a former professionally qualified accountant with a degree in mathematics from Southampton University (ranked top 1% in the world). Up until 2007, I was Finance Director of several medium-sized companies and Managing Director of the last one of those. Since 2007, I have been an SEO (what’s SEO?) consultant living in Camberley, Surrey.

I stumbled across SEO by chance when I was emailed the details of an SEO and PPC company for sale. I knew nothing about SEO back then and very little about website marketing but it caught my interest. I read the original paper by Google’s co-founders Lawrence Page and Sergey Brin, “The Anatomy of a Large-Scale Hypertextual Web Search Engine” and became hooked on the subject of search engines, their ranking algorithms and website marketing. I immediately set about learning SEO which is a fascinating fusion of mathematics, computer science and marketing. Nine months and more than fifty thousand pages of reading later, in 2007 I set up my business, AdJuice SEO Services, launched my first website and started providing SEO services to small, medium and large businesses, one or two with a global presence.

I’ve never had to advertise, cold call or network for new clients, all of whom have either found AdJuice in search engines or been referred. Clients have mostly been based in Surrey, Berkshire, Hampshire and London but have also come from as far afield as Dubai and Thailand. SEO is a fast-changing subject which provides endless interest, challenge and is never more rewarding than when I receive reviews like these.

Working in online marketing provides unprecedented freedom to work wherever in the world I like, with whomever I like and whenever I like so it’s great to capitalise on those opportunities. I have started to create a virtual team and now work with a close friend and former university colleague based in Australia and Cambodia, as well as having strategic relationships in the UK with quality web design agencies, content marketing agencies and SEO agencies.


I like being active and train regularly in what must surely be one of the best gyms in the country. In 2015 I enjoyed water-skiing, wake boarding, sailing, windsurfing, swimming and water polo in Turkey and 5 km Parkruns and cycling at home. I also enjoy gardening and photography and am loving getting to know my new Fuji X100T which, being a prime lens compact camera, is ideal for travelling, another of my passions. In 2015, I travelled to Cambodia, Singapore, Venice and Turkey; in 2016 to Vietnam, Rhodes, Majorca, Edinburgh and Cyprus and in 2017 so far to Myanmar (formerly Burma). We have already booked trips to Tavira (Portugal), Lisbon and Croatia and are planning Singapore and Bali for later in 2017. You can see photos and blog posts about my trips on my brand new travel blog, The Canny Traveller.


I love watching the big sporting events, especially rugby and loved watching the 2016 Olympics. At 15, I won Essex County 1500 metres (1500m PB = 4:16:04, 800m PB = 2:01.80) track championships twice by big margins and represented my home town Chelmsford at athletics, cross-country, rugby and swimming. I hadn’t run competitively (or hardly run at all!) as an adult until encouraged recently by one of my sisters to give 5 km Parkruns a try. She broke the British 5 mile road race record [link to press cutting] for her age category a few years ago. In 2015, I quickly got my 5 km Parkrun time down to 21:04 mins, reduced it further to 19:34 mins in the gym and finished 11th overall in a couple of Parkruns before having to give it a break due to repeated injuries. Here’s one of me at 14 in 1974 [link to press cutting].


The harder music is to play at weddings, the more likely I am to like it. I listen to the likes of Radiohead, Muse and Indie in the gym and the occasional classical, jazz and chillout. I saw David Bowie live three times, way back in the day. Survival by Muse, 2012 London Olympics official track, is great to run to. I love the choreography which, for me, symbolises the preparation of sportsmen from various disciplines in the final vital moments before competing. Shades of everything from the Haka to the long jump and high jump.

Favourite quote

“The harder I work, the luckier I get” – Samuel Goldwyn.